Brooklinen is a DTC home essentials company known for their high-quality, comfortable bedding and bath products. Their website showcases the quality of their products and reasons to believe in the company, leading to customer loyalty and repeat purchases.

When visiting the Homepage, Brooklinen’s customers are first directed to shop best selling products. 

Customers are then invited to explore 100,000+ customer reviews, learn more about the company via the About page, and take the Brooklinen Product Quiz. These important features educate customers on the key selling points of Brooklinen’s products to guide their product selections and drive conversion. 

The Brooklinen reviews page gives customers the opportunity to review thousands of customer reviews. Each review features the product name, a rating of up to 5 stars, and comments from the reviewer.  

Brooklinen’s mission to deliver beautiful and high-quality products at a fair price is clearly outlined on their About page, which leads with a note from the company co-founders and shares the company’s core values, reasons to believe, and signature products. 

The Brooklinen product quiz is a simple way for customers to find the product that meets their needs and preferences. In just a few clicks, customers receive their product match along with other suggested items and collections.