Rapha is an active and lifestyle brand that inspires people to get outside and enjoy the simple pleasure of riding a bike.

Like most sports or activities, having the right gear and apparel is always critical and Rapha makes this easy by incentivizing users to bundle multiple items when they shop.

Users have the opportunity to “Build Your Outfit”, Rapha provides users with a few categories of where to start. The primary is the ability to buy any two garments — any combination of jerseys, jackets, bibs, or shorts — and save 20% on each item when checking out. The same discount also applies to accessory pairings as well such as base layers, warmers, and socks.

Users add the corresponding products they’re looking for to their cart and see the discount apply after entering their cart.

While in the cart, customers will see the updated “bundled” price with a callout on each product in addition to an upsell at the top of the page recommending an additional product the customer could purchase to save even more.