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All Patterns

Rare Beauty

Gifting

Feel-Good Gifting: How Rare Beauty Makes Holiday Shopping Easy

What We Bought

Perfect Strokes Eye Essentials

$28
Quantity:
1
Date Purchased:
11/25/22
Coupons Used:
None
What We Bought

Liquid Touch Weightless Foundation

$29
Quantity:
1
Date Purchased:
11/25/22
Coupons Used:
None
What We Bought

Liquid Touch Brightening Concealer

$19
Quantity:
1
Date Purchased:
11/25/22
Coupons Used:
None
What We Bought

Always An Optimist Illuminating Primer

$26
Quantity:
1
Date Purchased:
11/25/22
Coupons Used:
OPTIMIST

For this holiday season, Selena Gomez’s sustainable makeup brand, Rare Beauty, introduced a ‘6 Days of Gifting’ promotion and the release of gift sets of three of their beloved products.

Rare Beauty’s Gift Guide page

Rare’s dedicated holiday gift guide page features their products by gift sets, trending, bestselling, and collectibles. The headline also informs consumers that 1% of all Rare Beauty sales is donated to the company’s impact fund that makes mental health services more accessible.

Rare Beauty’s holiday email

Rare Beauty’s holiday emails showcased their wide range of products with branded imagery and organized grids to demonstrate that there’s something for everyone, no matter the price or make-up guru level.

Rare Beauty’s 6 Days of Gifting emails

From Nov. 24 - Nov. 29, Rare Beauty’s 6 Days of Gifting featured one email a day to subscribers that informed them of that day’s deal, ranging from promo codes for a free product to discounted prices.

Photo Credit:

Thumbnail photo courtesy of rarebeauty.com