For this holiday season, Selena Gomez’s sustainable makeup brand, Rare Beauty, introduced a ‘6 Days of Gifting’ promotion and the release of gift sets of three of their beloved products.

Rare’s dedicated holiday gift guide page features their products by gift sets, trending, bestselling, and collectibles. The headline also informs consumers that 1% of all Rare Beauty sales is donated to the company’s impact fund that makes mental health services more accessible.

Rare Beauty’s holiday emails showcased their wide range of products with branded imagery and organized grids to demonstrate that there’s something for everyone, no matter the price or make-up guru level.

From Nov. 24 - Nov. 29, Rare Beauty’s 6 Days of Gifting featured one email a day to subscribers that informed them of that day’s deal, ranging from promo codes for a free product to discounted prices.