BABOON TO THE MOON creates branded campaigns on Instagram to promote their new colors and patterns. In promotion of their City Bag, they created collages with colors that complement each bag.
BABOON TO THE MOON sells a lifestyle through their marketing; they curate travel guides to inspire their audience with recommendations for their next trip. These travel guides highlight restaurants, bars, and landmarks to visit.
BABOON TO THE MOON’s “Anywhere, Everything” series spotlights how their bags fit into the lifestyle of an influencer. Showing their bags in use provides social proof to the audience which can encourage a purchase.
In their “Meet the Bag” series, they created short videos that spotlight different features of the product. Since they do not have a physical store to test out the products, these “Meet the Bag” posts help the audience understand the features of the bags such as the different pockets and handles, without any physical interaction.