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DTC Patterns is a Barrel research project used for educational purposes only. The marketing and UX examples are not in any way associated with the client work produced by Barrel as an agency. All purchases are made by Barrel and we do not accept any sponsored content.
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All Patterns

Bite

Email

How Bite Breaks Subscriptions Down For The Customer

What We Bought

Bite: The Daily Habits Set

1
$60
Date Purchased:
November 4, 2021
Coupons Used: None

Bite changes the morning routine with their sustainable toothpaste bits. To start their Bite journey, customers can choose to purchase one-time or through a recurring subscription.

Bite Post-Purchase Emails
Bite Post-Purchase Emails

Once a customer transacts on the site, a series of colorful, animated post-purchase emails are sent. These emails prioritize subscription management with a bold CTA, and encourage repeat visitation to the website through a callout to learn more about Bite’s commitment to sustainability.

Bite Subscription Portal
Bite Subscription Portal

On the subscriptions landing page, a prominent callout to “your next box” is followed by a list-based product grid where products are individually broken out, making it easy for customers to review everything in their box and edit their future orders.. From this page, customers can also add additional products to their next delivery, all with a single click.

Photo Credit:

Thumbnail photo courtesy of bitetoothpastebits.com

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