Building a Cult Following 101: Kosas’s Turns Their Social Strategy Into Customer Acquisition and Loyalty
Bite changes the morning routine with their sustainable toothpaste bits. To start their Bite journey, customers can choose to purchase one-time or through a recurring subscription.
Once a customer transacts on the site, a series of colorful, animated post-purchase emails are sent. These emails prioritize subscription management with a bold CTA, and encourage repeat visitation to the website through a callout to learn more about Bite’s commitment to sustainability.
On the subscriptions landing page, a prominent callout to “your next box” is followed by a list-based product grid where products are individually broken out, making it easy for customers to review everything in their box and edit their future orders.. From this page, customers can also add additional products to their next delivery, all with a single click.