Halfdays is an outdoor company that creates ski wear, ski essentials, and ski gear accessories - made for women by women. Their Instagram promotes product awareness and empowers their community of women to be confident in their gear.

Halfdays Instagram feed balances product-focused imagery, lifestyle imagery, and helpful guides. Customers get inspired through their in-use product imagery that shows the high-performing technical features of the gear. Halfdays consistently posts Instagram Highlights to feature behind-the-scenes moments at the company and spotlight the latest product releases.

Halfdays provides customers product education through their FAQ IG posts that answer their customer's most burning/common questions.

Halfdays promotes their products through their Instagram posts featuring the product highlights and the use case. All their product posts are shoppable, so customers can immediately purchase them through Instagram.

Halfdays features their guides as a dedicated Instagram Highlight that includes what ski passes to purchase, essential hikes, and LGBTQIA+ Ski Weeks to connect their community.