Building a Cult Following 101: Kosas’s Turns Their Social Strategy Into Customer Acquisition and Loyalty
Lunya, a DTC sleepwear and loungewear apparel company is committed to sustainable practices in everything they do.
On their Sustainability page, the company outlines their four sustainability goals: Conscious Sourcing, Clean Production, Care for People, and Commitment to the Planet. Not only does the website outline their progress and the steps they are taking to achieve these goals, the company also sets numerical goals for each.
Lunya echoes their sustainability through their fabrics as well, highlighting their material certifications - bluesign® SYSTEM and OEKO-TEX®. This means their products have been tested for harmful substances, and certifies that their fabrics are safe for the environment, workers and customers.
Lunya educates consumers on the sustainability of their fabrics and the impact it has on the environment through call outs about bluesign® SYSTEM 100% sourcing from OEKO-TEX®.
Lunya also provides continued education about living sustainability through their blog, Otium. Their "Going Organic Never Felt so Good" breaks down what GOTS certified (Global Organic Textile Standard) means and shares easy tips consumers can do to live a greener lifestyle. Their "Knitty Gritty | Organic Pima" article explains the sustainability of their Organic Pima Cotton collection and how it’s better for the environment.