Toronto-based jewelry maker, Mejuri, creates high-quality designs that have disrupted the industry by making fine jewelry for the every-day attainable. Putting personalization tactics to use, they also make it tempting (and easy) to stock up on your favorite styles with their data-supported, curated emails.

Mejuri fosters customer loyalty and provides value by leveraging a customer’s previous purchases to make recommendations for future purposes. In this case, matching items to a recently purchased pair of gold Dôme Hoops.

Showcasing a curated selection of complimentary Dôme-collection jewelry, Mejuri encourages customers to “Round it Out” and complete the look.

In addition to this personalization, pieces are digitally merchandised with both up-close and styled images so that customers can see all the details, as well as exactly how the piece will wear.