A Barrel Research Project

We make real purchases and share direct-to-consumer marketing & UX insights. Learn More

All Patterns



How Mejuri Utilizes Data for Perfectly Curated Recommendations

What We Bought

Mejuri Dôme Hoops

Date Purchased:
Coupons Used:

Toronto-based jewelry maker, Mejuri, creates high-quality designs that have disrupted the industry by making fine jewelry for the every-day attainable. Putting personalization tactics to use, they also make it tempting (and easy) to stock up on your favorite styles with their data-supported, curated emails.

Dôme Hoops on the Mejuri Website

Mejuri fosters customer loyalty and provides value by leveraging a customer’s previous purchases to make recommendations for future purposes. In this case, matching items to a recently purchased pair of gold Dôme Hoops.

Personalized Post-Dôme-Purchase Email

Showcasing a curated selection of complimentary Dôme-collection jewelry, Mejuri encourages customers to “Round it Out” and complete the look.

Curated Dôme Recommendations

In addition to this personalization, pieces are digitally merchandised with both up-close and styled images so that customers can see all the details, as well as exactly how the piece will wear.

Photo Credit:

Photo Courtesy of Mejuri.com