Milk Bar, the Manhattan-based based dessert company known for their familiar yet unexpected desserts, keeps their customers engaged through their Loyalty Program.

Their rewards program features a promotional landing page which explains how the program works, outlines the rewards, and encourages sign up. Once a customer has become a member of the loyalty program, they can immediately start earning points ($1 spent = 1 point). 

Knowing that gifting is at the core of Milk Bar’s business, they offer ways to celebrate yourself and your loved ones’ birthdays. The company gifts a present to you on your birthday. They also allow you to save your loved one’s birthdays so they can send a reminder to send them treats as well.

They provide other interactive incentives by offering a Milk Bar themed matching game that customers can play to receive loyalty points.

They clearly outline how many points you need for each reward, for example 275 points gets you a branded Milk Bar themed beanie.