Hum Nutrition, a vegan supplement company founded by Walter Faulstroh, becomes your personal health coach through their product finder quiz. 

Hum Nutrition informs customers about the benefits of taking the quiz on their custom landing page. This includes a personal health report, $10 off first orders, and curated product recommendations. A persistent step counter at the bottom of the page helps customers stay motivated knowing how much of the quiz is left.

The quiz asks customers about their eating habits such as what proteins they consume, what snacks they eat when they get cravings, and their current food habits.

Just like a doctor’s office, Hum asks basic questions such as someone’s height and weight, and overall health goals. 

To ensure they capture the person’s information, they do not allow users to see their results till they enter their email and signing up for an account.

On the quiz results page, Hum introduces you to your personal health coach. The nutritionist provides an initial list of curated product recommendations based on your quiz results. A more formalized list of recommendations is emailed a day later.

They surface popular FAQ questions to ease customer concerns before purchasing and include ways to directly contact the nutritionist if they have more questions.