A Barrel Research Project

We make real purchases and share direct-to-consumer marketing & UX insights. Learn More

All Patterns

Kyte BABY

Social

Kyte BABY Uses Social As an Open Invitation to Join In on All Their Fun

What We Bought

Kyte BABY Zippered Footie

$33.00
Quantity:
1
Date Purchased:
4/4/22
Coupons Used:
10% Off Email & SMS Subscribers
What We Bought

Kyte BABY Toddler Pajama Set

$34.00
Quantity:
1
Date Purchased:
4/4/22
Coupons Used:
10% Off Email & SMS Subscribers

Kyte BABY, an organic baby clothing brand founded by Ying Liu, uses Instagram and Tik Tok to connect with their customers and educate them about their bamboo cotton layette. 

The DTC company was created and inspired from founder Ying Liu’s need to dress her daughter, who was suffering from severe eczema, in the most breathable and cooling material that wouldn’t irritate sensitive skin. Now, Kyte uses its social channels to share the benefits of its clothing and its founders’ commitment to its products.

Kyte BABY’s Instagram shares all of the upcoming month’s activities.

Kyte uses their Instagram feed and stories to keep customers informed about all of Kyte’s activities, including upcoming product launches, Instagram Lives (which dive deep into product features and details) and other happenings within the company. They do so by laying out an activities calendar for the coming month. 

Kyte Baby features useful product information on their TikTok, like infant sizing for parents who may wonder about how quickly babies might outgrow their clothing.

On their Tik Tok account, the DTC company highlights UGC so that users can see how other parents use and think about Kyte BABY’s products. They also include different tips, tricks, and fun videos that use viral and trending audio clips. 

Kyte BABY Founder Ying Liu often brings followers ‘Behind the scenes’ on social media to keep them up-to-date and in-the-know about what’s going on at Kyte.

Ying herself has a very strong presence on social, where her professional work is ignited by her personal passions. Customers are always involved in Kyte BABY’s journey, which gives a sense of how much care the brand has for the products themselves and the customers who experience them.

Photo Credit:

Thumbnail photo courtesy of @kytebaby Instagram

Related Patterns