Kyte BABY, an organic baby clothing brand founded by Ying Liu, uses Instagram and Tik Tok to connect with their customers and educate them about their bamboo cotton layette. 

The DTC company was created and inspired from founder Ying Liu’s need to dress her daughter, who was suffering from severe eczema, in the most breathable and cooling material that wouldn’t irritate sensitive skin. Now, Kyte uses its social channels to share the benefits of its clothing and its founders’ commitment to its products.

Kyte uses their Instagram feed and stories to keep customers informed about all of Kyte’s activities, including upcoming product launches, Instagram Lives (which dive deep into product features and details) and other happenings within the company. They do so by laying out an activities calendar for the coming month. 

On their Tik Tok account, the DTC company highlights UGC so that users can see how other parents use and think about Kyte BABY’s products. They also include different tips, tricks, and fun videos that use viral and trending audio clips. 

Ying herself has a very strong presence on social, where her professional work is ignited by her personal passions. Customers are always involved in Kyte BABY’s journey, which gives a sense of how much care the brand has for the products themselves and the customers who experience them.