A Barrel research project

We make real purchases and share direct-to-consumer marketing & UX insights. Learn More

Content Disclaimer
DTC Patterns is a Barrel research project used for educational purposes only. The marketing and UX examples are not in any way associated with the client work produced by Barrel as an agency. All purchases are made by Barrel and we do not accept any sponsored content.
Learn more about DTC Patterns.

Get More DTC Insights

Enter your email below for updates on our research as well as recent work, job openings, and latest news.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

All Patterns

Momofuku

Website

Momofuku’s Strategy for Getting Customers to Checkout Faster

What We Bought

Momofuku Tamari

$13
Date Purchased:
4/1/22
Coupons Used:
What We Bought

Momofuku Rice Vinegar

$12
Date Purchased:
4/1/22
Coupons Used:
What We Bought

Momofuku Noodle Variety Pack

$52
Date Purchased:
4/1/22
Coupons Used:

Originally known for their brick-and-mortar restaurant Momofuku Noodle Bar, The Momofuku Shop features some of the fan-favorite Asian-American cooking accessories online. 

The company does more with their cart by providing additional ways to shop, the status of shipping costs, and a clear outline of the products you added.

Momofuku’s mini cart

Momofuku uses their iconic orange to show the status of the cart. This moves as customers add more items to their cart. Once they receive the free shipping threshold, the orange icon moves to the right side of the status bar to celebrate that a customer has received free shipping.

Momofuku’s mini cart empty state

To the left of the cart, there is a call out for some of the brand’s most loved products in an upsell. When a customer has not added anything to their cart, the cart still features the upsell so that they can easily add some of the most loved products.

Photo Credit:

Thumbnail photo courtesy of Momofuku Instagram

Related Patterns