A Barrel Research Project

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Rhode Skin

Social

Social Media 101: The Rhode Map to Glazed Skin

What We Bought

Unscented Peptide Lip Treatment

$16
Quantity:
$16
Date Purchased:
11/01/22
Coupons Used:
What We Bought

Salted Caramel Peptide Lip Treatment

$16
Quantity:
$16
Date Purchased:
11/01/22
Coupons Used:

Rhode Skin, a DTC skincare made from clean ingredients, uses Instagram to share content from the founder and influencers about how to apply and use the products. Their Instagram Highlights features tips, results, and a detailed breakdown of the benefits.

Instagram story highlights of Rhode’s key ingredients & benefits including tips from Hailey

The company explains their objective to provide hydrated skin with five simple steps, along with video highlights that shows the founder, Hailey Bieber, and her personal #RhodeRountine. Well-curated graphics combined with scientific facts give followers an opportunity to learn more about the vegan and cruelty-free ingredients: peptides, shea butter, niacinamide, and cupuaçu.

Instagram story highlights of Rhode’s philanthropic values & partner organizations

Rhode Skin proves that they are committed to more than just providing cleaner products; the company also shares additional resources in which the audience can opt to learn more about how to contribute to their partner organizations. As spotlighted in their “Futures” stories, Rhode is committed to donating a minimum of 1% of sales to support their efforts.

Influencer UGC content for Rhode via Instagram Reels

Through video content creation, they use influencer marketing to demonstrate the unboxing and a step-by-step skincare routine with all of Rhode’s products.

Photo Credit:

Thumbnail photo courtesy of Rhode Skin Instagram