Rhode Skin, a DTC skincare made from clean ingredients, uses Instagram to share content from the founder and influencers about how to apply and use the products. Their Instagram Highlights features tips, results, and a detailed breakdown of the benefits.

The company explains their objective to provide hydrated skin with five simple steps, along with video highlights that shows the founder, Hailey Bieber, and her personal #RhodeRountine. Well-curated graphics combined with scientific facts give followers an opportunity to learn more about the vegan and cruelty-free ingredients: peptides, shea butter, niacinamide, and cupuaçu.

Rhode Skin proves that they are committed to more than just providing cleaner products; the company also shares additional resources in which the audience can opt to learn more about how to contribute to their partner organizations. As spotlighted in their “Futures” stories, Rhode is committed to donating a minimum of 1% of sales to support their efforts.

Through video content creation, they use influencer marketing to demonstrate the unboxing and a step-by-step skincare routine with all of Rhode’s products.