A Barrel research project

We make real purchases and share direct-to-consumer marketing & UX insights. Learn More

Content Disclaimer
DTC Patterns is a Barrel research project used for educational purposes only. The marketing and UX examples are not in any way associated with the client work produced by Barrel as an agency. All purchases are made by Barrel and we do not accept any sponsored content.
Learn more about DTC Patterns.

Get More DTC Insights

Enter your email below for updates on our research as well as recent work, job openings, and latest news.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

All Patterns



Starting a Plant Family Made Easy with Bloomscape Emails

What We Bought

Pink Aglaonema Collection - Terracotta

Date Purchased:
Coupons Used:

Bloomscape, a direct-to-consumer plant delivery business, guides their customers to becoming new plant parents through their welcome series. They provide guidance on being a better parent plant and share plant parenting tips and advice from their Bloomscape plant experts.

Welcome to the plant family email

In Bloomscape's third email is a step-by-step guide that teaches customers how to find the best condition in their house for their plant, as well as how to water, mist, dust, fertilize, and prune their plant. There are also promotions in the email for customers to shop accessories and equipment that help take their plant care to the next level. Bloomscape’s emails help remind customers when to water their plants, which the company also uses as an opportunity to promote Vera by Bloomscape, their plant care app.

A step-by-step to take care of your new plant

Further into the welcome series, customers are introduced to Joyce, the official Bloomscape “Plant Mom” with 40 years of experience in the greenhouse game and her team of Grow-How experts. Customers are prompted to ask their questions to “Plant Mom” and her team to provide 1:1 guidance on how to raise a plant. Bloomscape also addresses three common issues made by new plant parents and pro tips to fix those.

“Plant Mom” is here to help you become a good plant parent

Photo Credit:

Thumbnail photo courtesy of bloomscape.com

Related Patterns