A Barrel research project

We make real purchases and share direct-to-consumer marketing & UX insights. Learn More

Content Disclaimer
DTC Patterns is a Barrel research project used for educational purposes only. The marketing and UX examples are not in any way associated with the client work produced by Barrel as an agency. All purchases are made by Barrel and we do not accept any sponsored content.
Learn more about DTC Patterns.

Get More DTC Insights

Enter your email below for updates on our research as well as recent work, job openings, and latest news.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

All Patterns



The Secret Sauce of Omsom’s Unboxing Experience

What We Bought

Omsom Lemongrass BBQ Starter 3-Pack

Date Purchased:
Coupons Used:
What We Bought

Southeast Asian Omsom Sampler

Date Purchased:
Coupons Used:

Omsom, a pantry-stable restaurant-quality Asian-owned DTC company, creates a memorable experience for customers during their thoughtful unboxing.

Omsom's box, educational post card, and product packaging.

When the Omsom package arrives, the brand’s logo and pattern is prominently displayed on the box including a stamp that showcases their tagline ‘Proudly Loudly’. 

Omsom's recipe booklets

Upon opening the box, customers are surprised and delighted with the unique recipe pamphlets, sticker, and branded product packaging. 

Omsom's sampler packet and sticker

The individual spices in the Southeast Asian Omsom Sampler come in a unique tray, each column of the tray packed with the spice packs and a recipe that would complement the product. 

Omsom's welcome message from the founder

The founders Vanessa & Kim, who are present in every aspect of the brand, include a signed card as well as an outline what’s included in the product bundle. 

For those that are unfamiliar with what a starter is, Omsom includes a postcard that outlines about how this pantry short-cut makes cooking easier: All customers have to do is Rip the package, Pour it over protein and veggies, and then Fire up the stove and enjoy.

Photo Credit:

Thumbnail photo courtesy of omsom.com

Related Patterns