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DTC Patterns is a Barrel research project used for educational purposes only. The marketing and UX examples are not in any way associated with the client work produced by Barrel as an agency. All purchases are made by Barrel and we do not accept any sponsored content.
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All Patterns

Material

Email

This Sustainable Kitchen Company Uses Their Emails to Educate and Convert Customers

What We Bought

Material The reBoard

$35.00
Date Purchased:
4/1/22
Coupons Used:
Welcome 15%
What We Bought

Material The Only Tongs

$20
Date Purchased:
4/1/22
Coupons Used:
Welcome 15%
What We Bought

Material The Wood Spoon

$20
Date Purchased:
4/1/22
Coupons Used:
Welcome 15%
What We Bought

Material The reBoard Mini

$25
Date Purchased:
4/1/22
Coupons Used:
Welcome 15%

Material, a DTC company that makes performance-oriented, aesthetically elevated kitchen products, brings their branding to life through their email designs. Through thoughtful imagery, unique layouts, and animated images, the company engages their customers by keeping the brand top of mind each time they receive an email.

Material’s welcome email introduces the brand from the perspective of the co-founders, Eunice Byun and Dave Nguyen who have been featured in Forbes for “Reimagining the modern American kitchen”. Neither are trained chefs, but wanted to bring accessibly-priced and nicely designed kitchenware to homes.

Material’s UGC page

They use lifestyle imagery to sell not only the products but the luxe lifestyle the company’s customers resonate with. Material has a dedicated page on their website that features products in use so customers can shop social images

Material’s testimonial press email

The brand blends press testimonials with product design to increase confidence when a customer is considering the company’s products.

Material’s SMS promotional email

To promote their SMS program, the brand created an illustration with an animated gif that shows examples of the texts customers receive when they subscribe to the program. Customers become eligible to win the entire product collection ($1,600 value) when they sign up for SMS. 

Material’s product promotional email supporting the cutting board

After purchasing products, Material sends product-specific emails to instill confidence in customers about their purchase and get them excited prior to receiving the delivery. In this example, after purchasing the reBoard cutting board, Material sent an email with information about the sustainability of the board, press testimonials, and a blog post about the design of the cutting board.

Photo Credit:

Thumbnail photo courtesy of materialkitchen.com

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