Skims, a shapewear, loungewear, and underwear company made for everybody, uses their website to connect customers with the perfect products for their size.
Finding a bra that fits right is a challenge for customers, especially when shopping online versus in store. SKIMS created a Bra Size Finder Guide to educate customers how to measure themselves to find a bra that perfectly fits their body.
SKIMS uses their bra guide, a collection landing page of the different bra collections to show customers the breadth of bra options the company offers.
On their product detail page, SKIMS offers additional size information including two size charts, one for their XS-5x bras, and one for their Band & Cup bras. They help guide customers to the right size through their Bra Size Calculator calculator within the size chart. SKIMS includes the same measuring tips from the Bra Size Finder Guide in here as well with supporting images.
On their product page, SKIMS also surfaces relevant reviews for customers including a robust filtering system to filter by size purchased. They include a scale with the customer’s rating of how the bra fits (too small, average size, to too large).