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All Patterns

SKIMS

Website

This Unique Website Feature Reduces SKIMS Customer’s Rate of Returns

What We Bought

SKIMS Everyday Crew Sock

$10
Quantity:
Date Purchased:
11/1/22
Coupons Used:
What We Bought

SKIMS Fits Everybody Scoop Neck Bra

$34
Quantity:
1
Date Purchased:
11/1/22
Coupons Used:

Skims, a shapewear, loungewear, and underwear company made for everybody, uses their website to connect customers with the perfect products for their size.

SKIMS' product listing page filters
SKIMS' Bra Size Finder Guide

Finding a bra that fits right is a challenge for customers, especially when shopping online versus in store. SKIMS created a Bra Size Finder Guide to educate customers how to measure themselves to find a bra that perfectly fits their body. 

SKIMS collection listing page

SKIMS uses their bra guide, a collection landing page of the different bra collections to show customers the breadth of bra options the company offers. 

SKIMS bra size guide

On their product detail page, SKIMS offers additional size information including two size charts, one for their XS-5x bras, and one for their Band & Cup bras. They help guide customers to the right size through their Bra Size Calculator calculator within the size chart. SKIMS includes the same measuring tips from the Bra Size Finder Guide in here as well with supporting images. 

SKIMS' product detail page

On their product page, SKIMS also surfaces relevant reviews for customers including a robust filtering system to filter by size purchased. They include a scale with the customer’s rating of how the bra fits (too small, average size, to too large).

Photo Credit:

Thumbnail photo courtesy of SKIMS Instagram