Founded in 2014 by the Garza family, Siete Foods is a Mexican-American heritage food brand that specializes in grain-free and dairy-free Mexican and Mexican-American ingredients and products.

Siete Foods has an engaging SMS program that provides a sign-up discount, product and recipe discovery, order tracking, and Customer Service.

Upon signing up for SMS, customers receive a 25% discount code for first-time purchases. Customers are also encouraged to add Siete Foods as a contact, featuring their logo. 

The SMS program is a direct channel for customers to discover new products and recipes. These types of messages are often tailored to holidays or events, and are sent weekly, keeping the brand top of mind without being overbearing.

Once an order is placed, customers receive shipping updates via SMS. These convenient updates reduce the need for customers to actively check their email or log into their account to track their orders, providing peace of mind around their delivery.

Siete Food also provides responsive and effective Customer Service through SMS. When prompted with an off-hours question about how to defrost a frozen product, an auto-response was sent. Once the Support team began working, a quick response was sent to the initial question.