Yeti GIFs and Checkerboard Shoes: How Vans Creates a Branded Email Experience for their Customers
With gifting top of mind for customers this holiday season, Brightland makes gifting easy. Known for their locally sourced, flavorful and nicely packaged olive oils and vinegars, Brightland offers bundles of their most loved products for easy gifting.
They created a dedicated gift guide page linked in their navigation that showcases their gift bundles, organizing them by price categories. They also added a module to their homepage to highlight their product as great stocking stuffers.
If you’re giving one of their products as a gift, they offer a gift message right in their mini cart. When a gift message is selected, there is an indicator that the price will not be included in the receipt that the giftee receives.
The gift message comes printed in the box with the customer’s gift. While they don’t offer wrapping, the package design does not fall short, looking like a botanical wallpaper to delight the receiver when they open their gift.
The brand also launched their first ever holiday shop this year where customers can visit their store in NYC to test buy in person.