A Barrel research project

We make real purchases and share direct-to-consumer marketing & UX insights. Learn More

Content Disclaimer
DTC Patterns is a Barrel research project used for educational purposes only. The marketing and UX examples are not in any way associated with the client work produced by Barrel as an agency. All purchases are made by Barrel and we do not accept any sponsored content.
Learn more about DTC Patterns.

Get More DTC Insights

Enter your email below for updates on our research as well as recent work, job openings, and latest news.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

All Patterns

Dae

Social

Why Consumers Can’t Stop Engaging with Dae’s Social

What We Bought

Dae Monsoon Moisture Mask

$28
Date Purchased:
1/4/22
Coupons Used:
Welcome Discount - 10%
What We Bought

Dae Duo Set

$48
Date Purchased:
1/4/22
Coupons Used:
Welcome Discount - 10%

Dae, a clean, vegan, desert-derived haircare brand uses their social media to highlight their products and build relationships within their community.

Dae Instagram Feed

Their Instagram highlights key benefits of their products, tips & tricks, and positive mantras to boost up their community. Any questions about why customers need their products or how to use them can be found on their Instagram page. 

Mantra Highlight

Their social presence feels premium yet approachable which attracts initial customers to purchase. Dae's consistent Instagram content and posting schedule help keep their community engaged.

Tips & Tricks Highlight

Dae’s aesthetic photography and cohesive feed reflect the way they think about their products — simple and effective. 

Photo Credit:

Photo Credit: Thumbnail image courtesy of Kat Borchart, katborchart.com

Related Patterns