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Direct-to-consumer marketing & UX insights from real purchases.
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All Patterns
Website
Email
Video
Loyalty
Post Purchase
Unboxing
Customer Service
Returns
Subscription
SMS
Social
All Patterns
All Patterns
Fabletics
Loyalty
Demystifying Ecommerce Memberships with Fabletics
Lo & Sons
Website
A Size For Everyone: How Lo & Sons is Combining Lifestyle and Product Imagery to Find the Perfect Fit
Supergoop
Email
Supergoop’s Educational Emails Have Customers Coming Back for More
Supergoop
Website
Supergoop’s Product Quiz Clears Up Questions About SPF
Lo & Sons
Website
Lo & Son’s Instagram-Like PDP Encourages the Scroll
Supergoop
Website
How Supergoop is Taking Customer Education to the Next Level
Prose
Loyalty
Prose’s Loyalty Program is Like a Personalized Salon Experience
Prose
Website
Prose’s Product Picker Quiz is the Like Having a Hair Guru on Your Phone
Magic Spoon
Email
Adding the Magic Back into Transactional Emails with Magic Spoon
Magic Spoon
Website
Magic Spoon Unlocked The Key to Increasing AOV: Build-Your-Own Bundles
Fabletics
Loyalty
These Loyalty Tactics Encourage Fabletics Shoppers to Earn and Use Points
Fabletics
Website
Include More Model Diversity and Increase Sales with This Shopping Feature
MeUndies
Website
This Subtle PDP Feature Makes a Big Difference for This Underwear Brand
MeUndies
Email
How This Underwear Brand Takes Advantage of Transactional Emails to Improve Brand Sentiment
Girlfriend Collective
SMS
Texting Isn’t Just For Friends: How Girlfriend Collective leverages SMS Marketing To Connect with Customers
Girlfriend Collective
Email
How These Leggings Made of Water Bottles Made A Splash With Email Marketing
Girlfriend Collective
Loyalty
Are Loyalty Programs Worth It? Girlfriend Collective Thinks So
Versed Skincare
Social
How Versed Skincare Turns Education into Brand Loyalty
Versed Skincare
Customer Service
Meeting Customers Where They Are: How Versed Skincare builds brand loyalty through customer service
Versed Skincare
Website
How Versed Skincare Uses a Quiz to Unlock Personalization
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