Our multi-brand launch for McCormick & Company is live here.

Our launch for Stiller's Soda is live! Learn More.

Your CPG Brand's Digital Ecosystem, Unified

We partner with CPG brands to shape strategy, design, and performance across Shopify DTC, POS, B2B and marketplaces—creating connected omni-channel experiences that drive growth, retention, and brand love. View Services

PAST & Current CLIENTS

How We See It — Your Website is Your Online Flagship

Your website is where your brand’s story comes to life—a hub for customers to learn, discover, and experience. Through customer research and journey mapping, we help brands create seamless experiences across every touchpoint, driving engagement and boosting sales not just online, but across all channels.

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Client Stories

McCormick & Company

McCormick & Company

Creating a Unified Shopify Ecosystem for McCormick’s Family of Brands

Stiller's Soda

Reimagining Nostalgia for a Modern Soda Brand

Revision Skincare

Revision Skincare

Elevating Revision Skincare’s Digital Experience for the Science-First Consumer

Sweet Loren's

Shopify 2.0 Migration and a Framework Built for Scale

Research — Customer Journey Insights

DTC Patterns is our proprietary research project that surfaces UX & marketing insights from real e-commerce purchases. We’ve helped clients enhance their website experiences through our knowledge base which has over 300 published articles and growing.

Visit DTC Patterns ↗

DTC Patterns Collage

Interested in collaborating on a project?

Industries We Serve

Food & Beverage

Beauty & Skincare

Health & Wellness

Partnerships

Our partners act as an extension of our team, working together to deliver on our client's outcomes. These are some select partners.

Interested in collaborating on a project?

From Clients & Partners

"Rebuy loves partnering with Barrel to help Shopify merchants increase AOV and revenue. They are efficient and committed to exceeding expectations to help clients stand out and compete with the biggest, fastest-growing brands. We're excited to continue succeeding together in all of our shared initiatives."

Valeria Granda

Manager, Partnerships

,

Rebuy

"We were thrilled with the results of our site overhaul. The Barrel team truly listened to what mattered most for our brand and brought that vision to life through thoughtful design and functionality. They were highly collaborative and great partners throughout the process!"

Lucy King

VP of Marketing

,

MUSH

"The Barrel team met Kite Hill where we needed to be, transforming our old WordPress site into a beautifully designed, highly functional Shopify site in just eight weeks—prioritizing design decisions that mattered most to our customers. The launch handoff was seamless. I’d recommend them to any CPG brand in a heartbeat!"

Connie Sintuvat

VP of Marketing

,

Kite Hill

Latest Updates

What CPG brands need to know about AI-driven discovery

What CPG brands need to know about AI-driven discovery

Turning Shoppers Into Creators for the New InstantChill™ Product Launch

See how McCormick, Barrel, and Zest created a modern gifting experience, unlocking a new channel while enhancing the customer journey.

Bringing Modern Gifting to a 135-Year-Old Brand

Why Your Website Matters More After You Launch in Retail

From Popcorn to Chips: How Barrel Is Supporting Khloud’s Next Chapter

As better-for-you becomes the norm, brands must rethink digital. Learn how websites can guide decisions, build trust, and drive conversion.

Why “Better-for-You” Brands Need Better Digital Experiences

Cabot Evolves Its Site Experience with Enhanced Search

Barrel shares key observations from Expo West 2026, including trends in better-for-you CPG, retail discovery, and why digital experiences still matter for modern brands.

Observations from Expo West 2026

Interested in collaborating on a project?