Capturing a Global Outlook for Silicon Badia

Mar 13, 2018

Silicon Badia is a venture capital firm that partners with passionate, bold entrepreneurs to solve some of the world’s biggest problems. Its investments include companies such as Petal, Honest Buildings, and Quartzy. With teams operating out of New York City and Amman, Jordan, Silicon Badia has developed a global reach with a reputation for doing what it takes to set entrepreneurs up for success.

Silicon Badia approached us to help update a brand that wasn’t keeping up with the blazing progress of the firm. Through our intake process, we honed in on the essence of the Silicon Badia approach taking into account the firm’s values, outlook, purpose, and focus areas. “Global Matters” captures the Silicon Badia spirit and was a starting point for us to craft a visual identity system.

“We have been looking for a great team to help us with a brand refresh and a new website for a few years now. The market is littered with a lot of over priced rubbish and tons of low quality service providers. We were very lucky to be referred to Barrel through one of the startups we work with and were immediately drawn to their team and their own vision for our brand. Barrel’s entire team treats your company/brand like its their own. Very professional, extremely talented, and just a great group of people to work with. I am glad we finally found a partner for us and our portfolio companies to rely on moving forward.”

Namek Zu’bi Founder & Managing Partner

The new brand identity and website reflects the modern, nurturing, and forward-looking spirit of the firm and positions the firm for expansive growth in the coming years.


The evolution of the Silicon Badia logo. The rebrand reflects the progress and growth of the company rather than heading in a new direction.

To accomodate a variety of applications, we developed a flexible logo system that scales seamlessly.

Explore the website www.siliconbadia.com.