Thu Brulé provides clinically tested, luxury skincare products designed to deeply hydrate and energize skin at the cellular level. The brand developed two proprietary formulas that combine blends of natural ingredients with extensive clinical testing to deliver real results without compromising skin health. They entered the market with two products  – Thursty Skin Hydrating Fluid and Free Spirit Correct & Protect Mineral Sunscreen — with plans to expand the lineup in the near future.

Barrel launched Thu Brulé to market with their first ecommerce store on Shopify, which builds brand awareness, educates customers about their expertly curated formulas, and establishes Thu Brulé as the authority in the luxury skincare industry. The site supports the scale of Thu Brulé’s business including new product lines and additional educational content.

The website leverages storytelling on the homepage, ingredients, and founder’s story pages to promote product discovery, educate about their all-natural ingredients, and establish a connection with the founder, Thu herself.

The product detail page drives conversion and builds credibility through scientific diagrams highlighting cell health repair, clinical trials, and UGC/reviews. Barrel captured Thu’s passion for self-care throughout the website by incorporating subtle nods to the founder, like the Thu seal and her signature, in key sections of each page.

The site launched with a skincare education blog, which serves a dual purpose of driving the SEO strategy and creating a central hub for all things skincare and hydration for customers to return.

Check out the site for Thu Brulé.