Rooted in the principle that health and well-being should be accessible to everyone, Well+Good stands as a leading digital wellness and lifestyle publication committed to motivating and guiding individuals through the continually evolving realm of health and well-being. As Well+Good’s longtime design and development partner, Barrel continues to support their design and development initiatives throughout the year.

In conjunction with their rebrand, we supported Well+Good in launching their new homepage and site architecture which reinforces their new brand positioning and caters to a younger audience.

The navigation makes discovering relevant content easier by surfacing their key categories such as beauty, fitness, and health. In the navigation and throughout the page, there are callouts to encourage readers to subscribe to their newsletter, which drives the majority of traffic to the site.

In addition to the new bolder look and feel, the homepage surfaces the breadth of content that Well+Good offers to their readers including articles, curated products, and special series. Their special series includes a variety of series including their tentpole Wellness Trends microsite, which Barrel has supported since they started this initiative.

Check out the website here.