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Streamlining the Booking Experience for a Global Gym & Growing E-Commerce
Barry’s is the originator of the HIIT workout, dubbed ‘The Best Workout In The World’. They are dedicated to changing lives through their unique and immersive workouts and growing their dedicated nation-wide community. Barrel developed a holistic digital strategy and user-friendly site experience for Barry's that better aligned with their in-studio experience. We also launched their first ever e-commerce site to sell the products online previously offered at their gyms.
With Barry's expanding nation-wide audience, our primary initiative in the redesign was to streamline the customer journey for someone looking to book a class within their region. Part of this initiative included creating multiple education touch-points on the site to explain their unique workout style and how effective it is.
In anticipation of the launch of Barry's new app, Barry’s X, Barrel designed and developed an immersive landing page to answer users’ burning questions and encourage them to join the app’s waitlist. Barry's X features over 150 live-stream classes and on demand classes from their top instructors.
To celebrate the launch of Barry's new service, Barry's RIDE, we developed immersive landing pages which told the story of the hybrid Spin + Lift workout, how their customers could sign up, and the benefits of this style of workout.
To provide a space for Barry's to sell their merch and workout apparel online, we launched their first ever ecommerce store on Shopify. We also created storytelling collection landing pages for their special collaborations with Balmain and Lululemon to drive traffic to the site and build hype.
To celebrate the launch of Barry's latest ecommerce collaboration with Lululemon, we developed an immersive microsite to tell the story behind the collection and highlight the soon to be sold-out products.
Impact
Following the launch of the new website, Barry’s experienced measurable growth, with more orders and higher AOV.
