Kind Snacks: Campaigns

Optimizing for Growth

We were excited when the KIND team first approached us to help them launch their new product line, Strong & KIND and build out custom partnership landing pages. Since then, we’ve worked on a variety of projects to help them further expand and grow their presence online. These projects included a reimagined e-commerce experience to integrate subscriptions and better showcase product benefits, a complete overhaul of the KIND website’s codebase to more efficiently integrate WordPress and Magento, and numerous digital marketing campaigns to promote products throughout the year.

KIND Snacks: Store

An E-commerce Refresh

As KIND’s product lines continued to grow, it became a priority to evolve their e-commerce store. Based on user insights, our focus for the redesign was to highlight product benefits, seamlessly integrate subscription, and create an easy pathway to finding products by ingredients and nutrients.

Kind Snacks: Store Navigation
KIND Store: Mobile

Digital Marketing

To drive traffic to the online store, we worked closely with KIND’s marketing team to design unique campaigns to promote specific products throughout the year. Each campaign included various creative assets including email designs and animated homepage banners.

KIND Snacks: Banner Reel
Kind Snacks: Emails
KIND Snacks: Illustrations

Preparing for Expansion

We designed and launched unique websites for KIND’s expansion into the UK and Canadian markets. We worked closely with the KIND team to gather insights and highlight key content for these audiences.

Bringing New Products to Market

We’ve continued to work with the KIND Snacks team to launch the KIND Protein bar to the UK market. The micro-site features animations and interactions to communicate the healthy (and tasty!) benefits of the new bars.

KIND Causes

Every month, The KIND Foundation supports individuals and organizations working to make the world a little kinder with $10,000. We built a custom voting platform on WordPress called KIND Causes to bring this program to life. The platform provides users with the ability to submit and vote on causes, share causes for additional votes, view past causes, and create a profile to track their votes and submissions.

KIND Causes Pitch


Along with our website optimization work, we built a number of campaign landing pages to launch new products and partnerships.

Strong & KIND
Strong & KIND: Store