Join Barrel’s 5-Part BFCM Prep Series

BFCM doesn’t have to mean endless discounts or race-to-the-bottom offers. It’s about making the most of a moment when customers are primed to shop. With the right foundation in place, your website becomes the flagship of your brand — converting traffic into sales, acquiring new customers, and nurturing loyalty long after the holidays.

Without that foundation, it’s easy to lose out on revenue, relationships, and growth.