BFCM is the ultimate stress test for your site. Last year, shoppers spent $11.5B on Shopify, with 60% on mobile. Customers are primed to spend, discover new brands, and stock up for the season — but they won’t wait for a slow site or clunky checkout.
Sign up to get our 5-part BFCM Prep Series in your inbox. A limited number of sign-ups will also receive a free site audit.
Keep your top channel fast and seamless.
Create an effortless gifting flow.
Lift AOV with smart bundle offers.
Help shoppers find products faster.
Drive urgency and conversions.
BFCM doesn’t have to mean endless discounts or race-to-the-bottom offers. It’s about making the most of a moment when customers are primed to shop. With the right foundation in place, your website becomes the flagship of your brand — converting traffic into sales, acquiring new customers, and nurturing loyalty long after the holidays.
Without that foundation, it’s easy to lose out on revenue, relationships, and growth.
Learn about tips we're excited about lately and can be powerful during the holidays.
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Check out Rare Beauty's effective ‘6 Days of Gifting’ promotion and the release of gift sets strategy.
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