27 Rosiers / Barrel — CPG Commerce Agency

Driving the Growth of a Clean Beauty Brand, Inside & Out

27 Rosiers is a new skincare and beauty brand with a mission of clean, inside out beauty. To launch the brand, Barrel worked with the team at 27 Rosiers to create an e-commerce website on Shopify highlighting the products' all-natural ingredients, showcasing the breadth of the products, and driving conversion.

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Driving Engagement and Building Credibility Through Ingredient Storytelling

The team at 27 Rosiers created their own unique “Inside Out Core Blend” which is used in every one of their skincare products and beauty supplements. Surfacing the ingredients of each of the products and educating users about the benefits of each was crucial to each of the product detail page designs to build brand credibility and product transparency.

Boosting Conversion & AOV Through Bundling

The skincare products and beauty supplements were designed to work together. We created Collections Landing Pages to elaborate on the benefits of using the products together in a set, and drive conversions for their clean beauty sets.

A Site Built For Scale

To support 27 Rosier's growing product line, we developed a flexible design system for landing pages, enabling them to launch new collections and stories with full autonomy—without the need for custom code.