818 / Barrel — CPG Commerce Agency

Supporting Long-Term Growth For a Sustainable Tequila Brand

818 Tequila founded by Kendall Jenner, is an award-winning tequila brand made from 100% Blue Weber Agaves in Jalisco, Mexico. Barrel partnered with the 818 team in an ongoing collaboration to strategically support their brand expansion through website optimizations, new product launches, and engaging recipe-driven content.

Our Partners

Apps & integrations on this project.

We conducted a comprehensive website audit that outlined opportunities to enhance customer experience, drive retail velocity, and reinforce the brand’s mission, informing a strategic roadmap of UX improvements, performance upgrades, and analytics reorganization.

We developed an omnichannel strategy that streamlines the customer journey, drives retail sales, and optimizes media spend—making it easy for users to shop online or find nearby stores that carry 818 products.

To support the launch of 818 Tequila’s highly anticipated merch store and limited-edition Cocktail Attire Collection with Leset, we launched a merch site that delivers a seamless shopping experience and scalable foundation for future drops.

Demand was so high, the entire collection sold out in less than five days — highlighting the power of a hyper relevant, consumer-first campaign with authentic brand integration.

drink818.com

Interested in collaborating on a project?

Explore More Work

Llama Naturals

Positioning a Clean-Label Supplement Brand for Long-Term DTC Growth

Thinsters

Refreshing Thinsters with a Bold Rebrand Driving Amazon and Retail Growth

Caffe Vita

Driving Retention and Loyalty for a Legacy Coffee Brand

Oishii

Seamless Ordering and In-Store Pickup

Tiege Hanley

Simplifying Men’s Skincare Subscription Experience

Khloud

Launching a New Snack Brand Built for Long-Term Omnichannel Expansion

ParmCrisps

Driving Retail Sales Through a Bold New Look for ParmCrisps

Bobo's

Unlocking Subscription Growth for a Fast-Growing Omnichannel Brand