Bastide / Barrel — CPG Commerce Agency

Building Bastide for Global Expansion

Bastide is an artisanal lifestyle brand featuring products from Aix-en-Provence. We collaborated on the launch of Bastide’s flagship e-commerce site (multi-lingual and on Shopify) which emphasizes natural beauty, the generations of knowledge possessed by its artisans, and the alluring atmosphere of Provence.

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Apps & integrations on this project.

Capturing Aix-en-Provence

Bastide, formerly Côté Bastide, is a reboot of an artisanal lifestyle brand from Aix-en-Provence, France. We collaborated on the launch of Bastide’s flagship e-commerce site (multi-lingual and on Shopify) which emphasizes natural beauty, the generations of knowledge possessed by its artisans, and the alluring atmosphere of Provence.

International Sites

We implemented internationalization for Bastide, making it easy for customers to select their country and language, making their shopping experience more tailored.

Getting a True Feel for the Products

Barrel supported the Bastide team in creating new content that brought the fragrances to life. Our goal was to transport users to Provence as they browsed the products, helping them appreciate the light, the scenery, and the elements. The product pages, showcased imagery that brought the product, it's ingredients, and its origins to life through interactive hover states.

Increasing Product Discovery Through Access to Free Samples

To allow customers to try before they buy, we built a feature that made it easy for users to add free Eau de Toilette samples to their order.

Shoppable Stories

Striking the balance between content and commerce, Bastide’s Journal covers various topics from rich profiles of the brand’s “beautisan” makers to reflections on what makes for a fulfilling life. The blog not only drove traffic to the site, but also made it easy for customers to shop the products mentioned within the article.

Marketing Email Templates

We created a set of flexible email templates built to support their product expansion, that were used for special promotions, product launches, and personalized messages.