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Building a Corporate Brand Platform for BLANK Beauty
BLANK Beauty is a beauty technology company known for its proprietary color science and customization capabilities. While the brand built strong momentum through DTC, it needed a corporate destination to represent its technology, leadership, and B2B vision. Barrel partnered with BLANK Beauty to create their first corporate website, positioning the company as a credible, innovative partner within the beauty industry.
The Challenge
BLANK Beauty needed a professional, tech-forward platform to explain its technology beyond nail polish, support partnership conversations, and serve as a destination for major industry moments. The site had to balance education and credibility while still feeling connected to the brand’s existing DTC identity.
Barrel launched BLANK Beauty’s first corporate website, creating a clear destination to introduce the brand, showcase its technology, and drive partnership interest beyond DTC.
Without an existing corporate identity, we evolved BLANK Beauty’s visual system into a more professional, tech-forward look using custom graphics and video to highlight color science as the core innovation.
The new website clearly communicates who BLANK Beauty is, what they do, and why their technology matters, balancing education with lead generation. Built on Framer, the site launched ahead of the Cosmoprof conference and now serves as the foundation for an ongoing partnership and future site extensions.
A dedicated Color Science page breaks down BLANK Beauty’s proprietary technology in an approachable way, translating complex science into clear, compelling value.
The About experience brings together the brand’s history, leadership, and mission, reinforcing BLANK Beauty’s credibility as a beauty tech innovator.
Why It Matters
The new corporate site gives BLANK Beauty a clear platform to tell its technology story, support partnerships, and scale beyond DTC. It positions the company as a credible beauty tech leader with a foundation built for long-term growth.
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