Encore Bag / Barrel — CPG Commerce Agency

Launching a Luxury, Circular Fashion Brand

On a mission to redefine the concept of luxury fashion by merging sustainability and exclusivity, Encore Bag is a brand poised to disrupt the fashion industry. Barrel launched the brand's first website on Shopify.

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Introducing Encore as the Future of Fashion

We worked with the Encore Bag team to launch the brand to market on Shopify to build brand awareness, showcase their unique products, and encourage customers to buy the one-of-a-kind pieces.

Product Storytelling Meets Conversion

We blended storytelling and conversion on Encore's product detail and listing page to turn one-time buyers into brand loyalists. We highlighted Encore's materials, care instructions and sustainability report for each bag, to detail how much carbon emission and landfill waste the bag reduced.

Telling Encore's Circular Story

To spotlight the founder, Lisa Kim, and Encore Bag's mission, we created an about page that goes deeper into the founder's fashion experience and how she came up with the idea for using Circular Fashion to rethink overconsumption.

Disrupting the Fashion Industry Through Sustainability

To connect with their core audience, millennials concerned with both elegance and product circularity, we integrated Encore's commitments to sustainability and local craftsmanship throughout the site.