Launching a Luxury, Circular Fashion Brand

On a mission to redefine the concept of luxury fashion by merging sustainability and exclusivity, Encore Bag is a brand poised to disrupt the fashion industry. Barrel launched the brand's first website on Shopify.

Visit Website

Our Partners

Apps & integrations on this project.

Introducing Encore as the Future of Fashion

We worked with the Encore Bag team to launch the brand to market on Shopify to build brand awareness, showcase their unique products, and encourage customers to buy the one-of-a-kind pieces.

Product Storytelling Meets Conversion

We blended storytelling and conversion on Encore's product detail and listing page to turn one-time buyers into brand loyalists. We highlighted Encore's materials, care instructions and sustainability report for each bag, to detail how much carbon emission and landfill waste the bag reduced.

Telling Encore's Circular Story

To spotlight the founder, Lisa Kim, and Encore Bag's mission, we created an about page that goes deeper into the founder's fashion experience and how she came up with the idea for using Circular Fashion to rethink overconsumption.

Disrupting the Fashion Industry Through Sustainability

To connect with their core audience, millennials concerned with both elegance and product circularity, we integrated Encore's commitments to sustainability and local craftsmanship throughout the site.

Interested in collaborating on a project?

Get Started

Explore More Work


Support & Optimization for a Global Footwear Brand

Dr. Jart+

Launching Dr.Jart+’s First US Ecommerce Website on Shopify


Reimagining Moving for Businesses & Homes


A Community Gaming Site With a Bespoke Subbrand


A New Face for an Iconic Heritage Eyewear Brand

Rowing Blazers

Relaunching a Luxury Streetwear Site Built for Global Expansion

ZZ Driggs

Developing the Future of Rented Furniture


Reimagining Product Discovery and Customization for a Luxury Glasses Curator