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Boosting Seaweed's Presence in the Snack Market for gimMe Snacks
gimMe Snacks, a family-founded company, aims to bring delicious and nutritious seaweed superfood snacks to market, using premium USDA Organic and Non-GMO Verified seaweed sustainably sourced from South Korea. Barrel partnered with gimMe Snacks to create an engaging website that can connect emotionally with customers on taste and quality.
Driving Conversion Through Recipes and Activities
Barrel partnered with gimMe Snacks to create an engaging website that delivers a seamless shopping experience, family-friendly activities, and inspiring recipes to incorporate this superfood into your diet. With education about health and the environment a top priority, the website positions gimMe Snacks as the pioneer of organic seaweed. Inspired by the confident yet playful personality of the brand, the gimMe Snacks website design system embraces organic shapes, bold type, and bright color.
Transforming Seaweed into an Everyday Snack
Recognizing that seaweed snacks were not yet mainstream, the primary goal of the gimMe Snacks website was to educate and inspire customers to try seaweed for themselves or their families. With detailed product pages and engaging storytelling, visitors could learn about the health benefits of seaweed, fostering interest and driving conversions through education.
Inspiring Healthy Habits Through Delicious Recipes and Insights
To inspire customers with creative ways to enjoy seaweed beyond eating it plain, we developed a robust blog and recipe hub. These resources help parents and customers seamlessly incorporate seaweed into their diets. Each article highlights relevant products, creating natural opportunities for contextual shopping.
Building Credibility Through gimMe's Family-Founded Story
The redesigned storytelling pages helped gimMe Snacks educate and engage customers while bringing the founder's story to the forefront. The Why Seaweed page emphasized its health benefits and sustainability, and the Why gimMe page built trust by showcasing the brand’s commitment to quality.
Boosting Customer Loyalty with Redesigned Email Campaigns
We created personalized email automation flows for gimMe Snacks including a Welcome flow that educates customers on the founder's story and product benefits, a win back flow to drive conversion, and a order confirmation and post-purchase series.
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