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Refreshing Happy Head for Growth and Connection
Happy Head is a personalized hair growth treatment on a mission to help people regrow their hair and their confidence. Barrel partnered with the team to explore new brand concepts and create a high-converting marketing landing page that better connected with their target audience and improved overall conversion.
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We explored three brand directions, each with its own typography, color system, imagery style, and packaging approach to clarify Happy Head’s visual identity and future positioning.
The premium, trustworthy concept emerged as the strongest performer, combining elevated typography and a refined color palette with a luxe, clinical feel that resonated most with Happy Head’s audience.
We designed three versions of the marketing landing page using these concepts, allowing the team to test each direction in a real acquisition environment.
Using insights from testing, we built a final high-converting marketing landing page that balanced education, credibility, and clear CTAs to support the consultation flow and drive conversion.
Within each concept, we tested targeted landing page segments for men and women, delivering differentiated content designed to resonate with each audience’s unique needs.
To support the new brand direction, we curated a photography library that delivered the lifestyle-driven, aspirational look the audience needed to feel informed, supported, and confident.
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