By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.
Building Customer Retention Through Chocolate Subscription Boxes and Loyalty
Hu is a fast-growing US-based snacking company offering high-quality, low-processed foods with an emphasis on getting back to a more "human" way of eating. With a focus on ecommerce, Hu came to Barrel to design and develop a new digital flagship experience. We launched their new Shopify Plus site with the goal of selling products while educating and expanding Hu's consumer base.
Visit Website
Our Partners
Apps & integrations on this project.
The Hu site combines storytelling around their beloved, allergy-friendly products with flexible purchase options like bundling and subscriptions, using recipes to inspire customers.
We transformed Hu’s product detail page to increase conversions, boost subscription sign-ups, and highlight ingredient transparency with a new photo direction that showcases what’s inside their delicious chocolates.
We helped Hu increase their AOV with pre-made and custom bundles, featuring an interactive Build a Bundle experience that guides customers to curate the perfect box of chocolates.
To foster loyalty with new and existing customers, we built a custom Hu Crew landing page that highlights program benefits, earning opportunities, and sign-up steps. We validated the different designs through A/B testing via Helio to ensure its effectiveness before launch.
We redesigned Hu's marketing and automated emails on Klaviyo to continue their ingredient-first product education, tell the founder's story, and encourage conversion through subscription.
We created a dedicated experience for Hu's influencers that makes it easy for visitors to copy their unique discount code, explore their favorite products, and see why they love Hu through a featured quote.
As part of the project, we developed 3D renderings to elevate every product page and bring Hu’s delicious chocolate and ingredients to life.
Interested in collaborating on a project?
Get StartedExplore More Work
OneSkin
OneSkin's Seamless Migration from Headless to Shopify 2.0
Legendairy Milk
Supporting Every Stage of Women’s Health with Legendairy Milk
Caffe Vita
Driving Retention and Loyalty for a Legacy Coffee Brand
Wamsutta
Creating a Digital Flagship for a 175-Year-Old Home Brand
BLANK Beauty
Blank Beauty Migrates from Headless to Shopify 2.0 to Power Personalized Nail Experiences
Sprinter
Launching a New, Premium Ready-To-Drink Vodka Soda In 6 Weeks
Anthony's Goods
Driving DTC Growth for an All-Natural Pantry Staple Brand
Grazly
Driving DTC Growth Through Rich Product Storytelling
