Shopify Migration With Enhanced Retail Connectivity

Barrel partnered with Milton’s, the maker of delicious, thoughtfully-crafted, better-for-you foods, to migrate and redesign their website from Wix to Shopify to align with the brand’s refresh across their product portfolio, which includes Cauliflower Crust Pizzas, Gluten Free Crackers, and Gourmet Crackers.

Visit Website

Our Partners

Apps & integrations on this project.

The new Milton's website emphasizes product education, brand storytelling, and customer data acquisition, while also driving customers to purchase via third-party retail locations.

Alongside Milton’s brand refresh, we built a site that modernized their identity, drove brand storytelling, and boosted customer engagement by attracting a new audience.

To make the experience of finding Milton's in-store or online as seamless as possible, Barrel integrated an omnichannel store locator, which allows users to find online and physical retailers available in their area and check availability on specific Milton’s products.

In addition to supporting product education and availability, we migrated Milton’s existing recipes to Shopify and designed a new, SEO-optimized experience that drives traffic while engaging users through clear ingredient lists, step-by-step instructions, and rich visual content.

To support Milton's expansion, we created a robust ecosystem of storytelling templates to make it easier for their team to create future pages to announce their latest collections and new services.

We built a robust suite of email templates that nurture both new and existing customers and drive in-store purchases.

Interested in collaborating on a project?

Get Started

Explore More Work

ParmCrisps

Driving Retail Sales Through a Bold New Look for ParmCrisps

Anthony's Goods

Driving DTC Growth for an All-Natural Pantry Staple Brand

Once Upon A Farm

Building LTV and AOV Through Subscription and Build-A-Bundle

Teremana

Launching a Celebrity Tequila Brand & Fueling Nationwide Expansion

The Outset

Launching & Growing a Celebrity Skincare Brand

BLANK Beauty Corporate

Building a Corporate Brand Platform for BLANK Beauty

Caffe Vita

Driving Retention and Loyalty for a Legacy Coffee Brand

Ancient Foods

Bringing Timeless European Foods Direct to Today’s Consumers