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Launching a Content-Rich E-Commerce Site for Miss Grass
Miss Grass is an online magazine and store with a focus on wellness and cannabis for the modern woman. Miss Grass partnered with Barrel to redesign their web presence on WordPress and Shopify, aiming to grow their community, improve SEO, and increase conversions.
Barrel partnered with Miss Grass to reimagine their magazine and shop, creating a content-rich site that supports their mission to become a trusted source for cannabis education and the leading women’s cannabis brand.
The new website enables seamless, contextual shopping for cannabis across the site, whether users enter through a product detail or an article page.
We launched Miss Grass’ shop, enabling users to browse by brand, need, and form while integrating curated editorial content for a seamless, needs-based shopping and reading experience.
We launched a dynamic content hub that educates users on cannabis and wellness, strategically drives SEO, boosts engagement, and fuels conversions through seamless, contextual shopping moments throughout the experience.
Each article page features a shoppable module that connects users to the e-commerce experience, helping to drive conversions.
Customers often struggle to find the right cannabis product for their specific concerns, so we designed a product finder that recommends products based on wellness needs and benefits.
