Uniting Cannabis Content + Products

In a highly unregulated cannabis society, Miss Grass is on a mission to make cannabis accessible by making you smart about weed—the science, the history, the culture, and the products. Through their careful curation of both content and high end products, Miss Grass is focused on building a community that brings together women (and men) whether you’re a first time user or an expert in the cannabis space.

Miss Grass collaborated with Barrel to reimagine their online magazine and shop, built on WordPress and Shopify. In order to support Miss Grass’ mission to become a trusted source of truth in cannabis education, we created a site that features different topics and categories that help the user find specific content related to their needs.

On every article page, there is a Related Products module that links users to the e-commerce experience, built on Shopify, to help drive conversions.

A Seamless Shopping Experience

The Miss Grass shop is dedicated to navigating you to the right products based on your specific needs. With this in mind, we designed a Shopify site with a robust dropdown navigation for a seamless shopping experience. Users are able to shop by need, form, brands as well as Miss Grass’ featured products. Within the Shopify site, there’s a section for the user to read curated articles that helps to integrate the editorial experience from the WordPress site in the Shopify site.

Discovering the Perfect Product For You

One of the biggest concerns customers have when selecting the right cannabis product is which product is right for certain concerns. To help find the right products for Miss Grass customer’s we designed a quiz that provides product recommendations linked to wellness concerns and product benefits.

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