Oishii / Barrel — CPG Commerce Agency

Seamless Ordering and In-Store Pickup

Oishii is changing the landscape of the agriculture industry with their Omakase Berry, grown in the world's first and largest indoor vertical strawberry farm and known for its high-quality and delicious taste. Barrel designed Oishii’s new website to educate customers about the Omakase Berry®’s heritage and the benefits vertical farming has on their product’s quality.

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Apps & integrations on this project.

Educating Customers About the Future of Farming

Oishii's new homepage highlights their premium produce, provides information on the sustainability of vertical farming, and showcases positive press and customer reviews praising the exceptional taste.

Streamlining the Order Delivery and Pickup Experience

We identified Oishii's key user journeys to connect eligible customers directly with product deliveries. For those residing outside the delivery zone, our store locator helps them find the nearest retail store to pick up the produce.

Translating the Berry's Larger Than Life Taste Online

Through a dedicated Omakase Berry product page, visitors can learn more about what makes the fruit unique, including how they’re grown and how to enjoy them. This page included an embedded TikTok and Instagram feed to show UGC from customers who loved the product.

Built for Scale: Flexible, Modular Landing Pages

To facilitate Oishii's expansion, we developed a flexible marketing landing page that allows for easy scalability and the promotion of new content on the site. This is particularly important given the upcoming release of newest innovation (The Rubī Tomato), the opening of additional vertical farms, and an increased retail presence.