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Barrel's Director of Strategy and Design Director hosted a live optimization session deep diving a brand who submitted their site for review, including a roadmap of fixes to implement before BFCM.
Integrated Omnichannel Strategy for a Supplement Brand
Relief Factor is a health and wellness brand specializing in natural pain management and the enhancement of well-being through their range of supplements. With the goal of bringing Relief Factor’s science backed products to life, increasing conversions, and becoming an established household name, Barrel reimagined Relief Factor's omnichannel ecommerce experience.
As Relief Factor evolved its brand and product offering, it needed a more cohesive digital experience that builds credibility, strengthens product education, and supports subscription growth in a crowded supplement category.
In parallel with Relief Factor’s rebrand, Barrel reimagined the website experience to build credibility in the supplement space, increase product education, and drive subscription growth.
We redesigned Relief Factor’s subscription experience to make it easier to manage, edit, or skip subscriptions, enhancing customer loyalty and increasing LTV.
To establish Relief Factor as a trusted leader in wellness, we created an editorial hub and learning center that delivers expert insights tailored to customers’ specific health needs.
We developed a cohesive omnichannel strategy for Relief Factor to build brand and product awareness, drive site traffic, and increase Amazon conversions.
We developed a robust email automation system to nurture relationships with new and existing customers, including welcome, win-back, and post-purchase email flows.
Impact
Relief Factor now has a more unified, education-driven digital experience that simplifies the path to subscription, strengthens trust, and supports ongoing growth across DTC and broader omnichannel efforts.
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