Launching & Growing a Celebrity Skincare Brand

The Outset, founded by Scarlett Johansson and Kate Foster Lengyel, is a new routine-based clean and conscious skincare brand focused on the basics. The Outset partnered with Barrel to launch their new DTC skincare brand into the market on Shopify Plus. The website blends conversion through subscription, bundling, and storytelling to celebrate the company's unique value prop: Skincare starts with a regimen.

Visit Website

Our Partners

Apps & integrations on this project.

We designed a scalable framework for The Outset that supported their fast growth, using flexible landing pages to showcase new product collections, highlight ingredient efficacy, and share Scarlett’s skincare philosophy and brand story.

To build anticipation ahead of launch, we created a splash page in parallel with The Outset’s press tour to drive email sign-ups and social follows, helping grow their audience before the site and products went live.

We integrated skincare routine education through product bundling to increase AOV and reinforce The Outset's mission of guiding customers toward a foundational regimen.

The product page blends compelling storytelling, benefit-driven highlights, and how-to videos to educate customers and drive conversions and subscriptions.

To encourage repeat purchases and build customer loyalty, we added subscription options to product detail pages and used Recharge’s Affinity dashboard to streamline the experience.

Storytelling landing pages spotlight both Scarlett’s journey and the product narratives, connecting customers to the brand’s mission of clean, essential skincare.

Interested in collaborating on a project?

Get Started

Explore More Work

Willow

A New Customer Journey for the First Wireless, Hands-Free Breast Pump

Relief Factor

Integrated Omnichannel Strategy for a Supplement Brand

Anthony's Goods

Driving DTC Growth for an All-Natural Pantry Staple Brand

Lawry's

Modernizing a Beloved Pantry Staple While Honoring Its Iconic Legacy

OneSkin

OneSkin's Seamless Migration from Headless to Shopify 2.0

Tiege Hanley

Simplifying Men’s Skincare Subscription Experience

Pavise

Disrupting the Skincare Industry With Pavise’s First Ecommerce Website

Instant Pot

Refreshing Instant Pot’s Brand Experience to Power Channel Expansion