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Simplifying Men’s Skincare Subscription Experience
Tiege Hanley is a fast-growing men’s skincare company that simplifies the confusing market with a subscription-only product designed to help guys look and feel amazing. We worked closely with the Tiege Hanley team to re-imagine their Shopify Plus site and provide a best-in-class e-commerce experience.
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Apps & integrations on this project.
Barrel partnered with Tiege Hanley to create a new site that drives conversions by making skincare more accessible through education, highlighting their comprehensive routine bundles, and reinforcing the connection between skincare and healthy living throughout the experience.
The product detail page highlights the key benefits of the different skincare systems, the ingredients, reviews, and testimonials from Tiege Hanley’s existing subscribers.
A robust cart experience encourages users to upgrade to a subscription before checkout, driving both AOV and subscription growth.
To support customer acquisition, Barrel implemented a suite of marketing landing pages to support Tiege Hanley’s ongoing outbound strategies.
As part of Tiege Hanley’s retention strategy, we designed a custom subscription dashboard that makes it easy for subscribers manage their subscriptions, add one-time products, and see their loyalty status.
We redesigned Tiege Hanley’s skincare blog, The Skin EDU, to encourage deeper exploration of other articles and their skincare systems.
The new site’s launch received positive feedback, with users praising it as a seamless e-commerce experience that aligns perfectly with the mission of uncomplicated skincare.
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