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Developing the Future of Rented Furniture
Teaming up with local artists, master woodworkers and expert upholsterers, ZZ Driggs puts the power back into the hands of the people by offering beautiful, sustainable furniture for both rent and purchase. ZZ Driggs came to Barrel to build out their DTC channel, envisioning a world with greater access to sustainably made and sourced furniture, without the steep cost or requirements of ownership.
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In need of a new digital identity system, ZZ Driggs came to Barrel looking for a modern, unconventional brand that translated the long, rich history of furniture design throughout the brand application.
Once the branding was established, we brought ZZ Drigg’s authentic, eccentric identity to life through an interactive website that communicated their strategy of offering thoughtfully designed furniture at an accessible price, whether rented or purchased.
To streamline the furniture rental process, we mapped key user flows during the strategy phase to ensure seamless integration of apps based on rental period, duration, location, product, and delivery.
Blending storytelling and conversion, the product detail pages are designed to guide users through the rental process while showcasing how renting works, available rental periods, carbon neutral shipping, and the furniture’s unique design details, all within the buy box.
Designing a path to sustainable expansion, we built a flexible site for ZZ Driggs that supports their growing business and makes it easy to launch new collections, products, and storytelling landing pages.
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