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Barrel's Director of Strategy and Design Director hosted a live optimization session deep diving a brand who submitted their site for review, including a roadmap of fixes to implement before BFCM.
The conversation keeps happening. A CPG brand stuck on Magento, BigCommerce or a custom build can't launch subscriptions without a six-month dev project. Can't run B2B and DTC from one place. Can't let marketing update the homepage without filing a ticket.
Shopify has quietly become the default and not because of marketing, but because of the basics. This playbook covers what's driving the shift, what the migration actually involves and what brands unlock on the other side.
