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Why CPG Brands Are Moving to Shopify
The conversation keeps happening. A CPG brand stuck on Magento, BigCommerce or a custom build can't launch subscriptions without a six-month dev project. Can't run B2B and DTC from one place. Can't let marketing update the homepage without filing a ticket.
Shopify has quietly become the default and not because of marketing, but because of the basics. This playbook covers what's driving the shift, what the migration actually involves and what brands unlock on the other side.
This playbook is for you if:
You're on Magento, WooCommerce, BigCommerce or a custom platform that's slowing your team down
Your roadmap keeps stalling because every new feature needs a developer
You're running DTC and B2B in two different systems
You're a retail-first brand whose website does more than sell
You're managing multiple brands across multiple platforms and it's adding up
What you'll get inside:
The real reasons CPG brands are migrating and what holds them back
How to evaluate your current setup before you scope a project
The CPG-specific tech stack: subscriptions, store locators, recipe content, B2B, alcohol compliance and ERP middleware
A breakdown of migration types: 1:1 move, migration + redesign, full transformation
Real examples from Sweet Loren's, MUSH, BIOLYTE, McCormick, Khloud, Patagonia Provisions and more
What changes after launch and why post-migration is where the real revenue shows up
A Playbook for Brands Considering the Switch
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