Finding Our Calm with Secret Nature

Founded in 2017 by a group of legacy cannabis operators and holistic health practitioners, Secret Nature aims to provide people with an experience unlike any other in the CBD industry. Barrel worked with Secret Nature to reimagine their website on Shopify with the goal of creating a more premium brand experience.

Secret Nature design in mobile and desktop browser

Inspired by Secret Nature's unique organic indoor growing process, Barrel created a custom Story page that allows users to take a peek behind the cannabis curtain and see CBD in a new light.

To optimize Secret Nature’s SEO ranking, Barrel restructured the site navigation, URL structure, and filtering to include common search terms like “flavor” and “strain."

Secret Nature PLP in mobile browser

Check out the site here.

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