As part of our ongoing partnership with Cabot, we audited their gifting experience and recommended improvements for the 2024 BFCM and holiday season, including a gift card page, gifting bundles, and a gift guide.

We made it easier for customers to share in Cabot’s mission by integrating ShoppingGives onto their product page and cart. We also optimized Cabot's gift card page, making it easier for users to send digital gift cards, customize the delivery time, write a personal message, and choose any desired amount.

On gift bundle product pages, we integrated a delivery ETA message and UGC highlighting videos, powered by Tolstoy, that showcase customers unwrapping their gifts.

We collaborated with Cabot to create an immersive gift guide, categorizing gifts for various occasions to simplify the shopping experience.