Welcome To Rowing Blazers

Founded in 2017 by U.S. Rowing team member Jack Carlson, Rowing Blazers is a highly sought-after streetwear brand known for its youthful, self-aware, and ironic take on “preppy” fashion. To tell the story behind Rowing Blazers and elaborate on their unique approach to design, Barrel created a series of automated emails that welcome new customers to the brand.

Man wearing blazers and branded shirt

The updated emails leverage pops of product and lookbook photography alongside testimonials, showcasing the brand ethos & variety of product collections.

In addition to the new design, these emails feature dynamic product feeds to improve recommendations and help the customer complete their look.

stacked layout of emails

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