Thank you for your interest in Barrel! The next step in the application process is to complete the design test. See below for more details.

How it Works

• Your assignment is to design an email and ad for a fictional skincare product called “SWOOON”
• Reference the information below to get to know the brand.
• You can download brand assets here.
• Once you’ve completed the assignment, please submit your design here.

Background on SWOOON

Up until now, the SWOOON’s sales have come solely from retail and Amazon. Their website currently acts as a place to find more information about the brand and product. Due to their limited retail distribution, Amazon has been successful in showing a true market for e-commerce. While SWOOON is happy with their Amazon sales and expect them to grow, they want to build stronger relationships with their consumers by creating their own online store. In doing this, it will be important to consider why someone might purchase from the client’s store vs Amazon.

Other Details

• Price: $24.95
• Target audience:
• Men and Women
• Ages 25-34
• Higher income
• Becoming more cognizant of their health
• Seeking healthier alternatives and ways to improve their lifestyle
• Active on social media
• Relationship status varies
• Brand adjectives
• Bold, Energetic, Confident, Lighthearted, Direct